What The Rise of Wearables Means For Marketers
The wearables sector is continuing to expand the IoT connected ecosystem that we will all be a part of in the not-so-distant future. Wearable data will be able to provide a host of new information to cross layer with existing data points. While there has been great progression in how seamless wearable technology has become for the consumer, the marketing industry is still far from leveraging the data into applicable advertising insights.
Coming off of my wearables panel at this week’s MediaPost